The Art of Retention: The Complete Modern Handbook To Retain Employees, Customers And Relationships For The Long Term

In a world of fleeting attention, high attrition, and ever-growing choices, The Art of Retention reveals why holding on—not just acquiring—is the true driver of growth. Drawing from real-world insights and over two decades of leadership and consulting experience, Arindam Chandra breaks down the power of retention in four key arenas: Employees, Customers, Relationships, and the Irreplaceable. Whether you're running a company, building a brand, or nurturing personal bonds, this book offers actionable tools, metrics, and frameworks to help you keep what matters most.

Key Takeaways

• Master the RETAIN framework to improve loyalty and engagement
• Learn industry-specific retention strategies for startups, corporates, and small businesses
• Discover why employees really leave—and how to make them stay
• Build trust and emotional connection with customers, clients, and subscribers
• Use technology and data to predict attrition and take proactive action
• Apply retention principles to personal relationships, ideas, communities, and even habits
• Includes over 50 templates, checklists, and real-life examples for easy application

Why you should read

Retention isn’t just an HR concern—it’s a leadership skill, a business superpower, and a relationship philosophy. The Art of Retention blends storytelling with strategy, offering powerful insights for CXOs, HR leaders, entrepreneurs, and anyone who values loyalty and sustainable success. If you want to reduce churn, improve culture, boost performance, and create lasting impact—this is your practical guide to making people (and purpose) stay.