About the Author:

Eklavya’s story is one of reinvention. After 25 years in global trade, he’s taken on a second innings as a social entrepreneur, building a'Profit with Purpose' tech enterprise aimed at creating large-scale impact. In his career, Eklavya has held key leadership roles focusing on scaling emerging markets in Asia and Africa. At the Phoenix Group, he led the transformation of a modest business into one of the world’s leading agribusinesses. He led revenue growth from $20 million to over $3 billion and built a team of over 4,000 across 30 international offices. His contributions to Global Agri Trade earned recognition from governments in South Asia and Africa for promoting sustainable trade and food security. Today with Saathi, Eklavya’s vision has only grown bolder. Guided by the principle of 'Growth with Good,' Saathi aims to build the world’s largest digital impact ecosystem, to empower Asia’s blue-collar workforce. His journey highlights the powerful combination of experience, vision, and a deep commitment to social responsibility—showing just how impactful business can be when driven by a purpose beyond profit.

About the book:

FounderUp: The Mindset for Startup Success is a guide for anyone with a dream to build something meaningful. Packed with real stories and practical advice, it shows how to tackle challenges, think creatively, and build businesses that last.

Eklavya Chandra breaks down the ups and downs of entrepreneurship with simplicity and clarity. Learn how to build strong teams, handle setbacks, and turn ideas into reality—all while staying focused on what truly matters. This book isn’t just about startups; it’s about having the courage to believe in your vision and making it happen, step by step.

If you’ve ever felt stuck, unsure, or overwhelmed by the road ahead, FounderUp will show you how to take charge, face uncertainty, and create something that stands out. It’s time to turn your ambition into action. Let’s FounderUp!