About the Book:

• Navigates the Martech landscape, demystifying complex concepts for marketing professionals, business leaders, digital transformation strategists, and students.
• Empowers with practical strategies to leverage Martech as a pivotal asset for enhancing business growth and customer engagement.
• Guides the establishment and optimization of a Martech Center of Excellence (CoE), providing a blueprint for success.
• Utilizes an engaging narrative style, making advanced Martech strategies accessible and engaging to a broad audience.
• Blends strategic frameworks with actionable insights, ideal for professionals at any level and students eager to apply these lessons in real-world scenarios.
• Provides forward-looking perspectives including incorporating generative AI into Martech strategies.
• Includes practical tools and templates to immediately impact your Martech strategy, beneficial for learners and seasoned professionals alike.

About the Author:

Venkatraman Kannan, with two decades of Martech expertise, is recognized as a global leader in the marketing technology landscape. As Global Senior Director at VMware, he has showcased his exceptional ability to build teams from scratch and steer them towards creating innovative digital experiences. His accomplishments include the establishment of Centers of Excellence at both VMware and Oracle, alongside his role in advising C-level executives on optimizing Martech for strategic gains. An esteemed alumnus of the Indian Institute of Management, Bangalore, and holding a BTech in Information Technology, Venkatraman's deep understanding and experience offer invaluable insights into leveraging Martech strategies for enhancing business growth, making his guidance crucial for professionals and students aiming to excel in this dynamic field.