Order this Combo of Two New Age Management Books : I Gutching + Personal Branding, Storytelling And Beyond which is a comprehensive guide to personal branding, designed to be particularly relevant to entrepreneurs and working professionals in India. Whether one is new to personal branding, or exploring it deeper, there's something that will be useful to everyone.

I Gutching is a book meant for EVERY working professional and student who aspires a zestful career.

The material here is especially of value to Business Leaders, Managers, Human Resource specialists, Trainers and those in the teaching field. This book will compel you to start valuing Natural Intelligence and look beyond Corporate Casteism. It will teach you how to look for Natural avenues for self-growth. Observation skills is the pivot of career success. You will create fair playgrounds for everyone and be able to transform self, teams, departments, organization and policies - making you someone who upholds a thriving environment where ALL flourish.

The book is written in a style that delivers Key Concepts first and then follows it up with 7 stories to test YOUR observation skills. How Open is your 3rd eye. Are you Gutching?

Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help. But it's more than a business guide.

A comprehensive guide to personal branding, designed to be particularly relevant to entrepreneurs and working professionals in India. They take a wealth of knowledge about branding and make it engaging and easy to apply. Whether one is new to personal branding, or exploring it deeper, there's something that will be useful to everyone. From the art of optimizing social media to the details of how to dress professionally to fit with a brand, the authors provide an enormous range of tools and relevant tips. And the material on storytelling is a great resource.