About the Book:

‘Enduring Principles and Paths in B2B Sales to Uplift What Matters Unchangingly - Deal Velocity’ offers a set of practical tactics for B2B technology sales professionals navigating increasingly competitive environments. While most sales methodologies attempt to prescribe solutions for every possible scenario, this book takes a different approach—focusing on the core elements within a salesperson's control while acknowledging the complex realities of enterprise sales. The book is organized around the natural progression of B2B sales cycles, from initial discovery through post-implementation growth. Each chapter addresses specific challenges sales professionals face at different stages, providing actionable frameworks and response paths tested in real-world scenarios. Rather than theoretical models, readers will find practical approaches to common situations like securing technical resources, managing procurement involvement, and maintaining deal momentum through long sales cycles. What sets this book apart is its focus on the constants in B2B sales. While sales tools and technologies evolve rapidly, the fundamental patterns of organizational decision-making and stakeholder dynamics remain remarkably consistent. The book helps readers identify these patterns and leverage them for predictable success.

About the Author:

Pratyush Kukreja discovered his calling in enterprise sales when the startup he worked for pivoted from consumer internet to B2B SaaS, raising $100M in the process. What began as an unexpected career turn evolved into a journey leading three separate organizations from zero to $10M in revenue across diverse markets and technologies. His systematic approach to sales, combined with relentless focus on value preservation, has helped him build successful revenue organizations through multiple market cycles. Known for his straightforward philosophy—"The best sales conversations start with 'let me understand' not 'let me show you’"—Pratyush has earned recognition as a trusted advisor in enterprise sales. His approach emphasizes deep technical understanding and systematic deal execution over traditional high-pressure tactics, making him particularly effective in complex, multi-stakeholder sales environments. Beyond direct sales leadership, Pratyush has built a reputation for developing middle management talent, helping technical founders navigate enterprise sales, and mentoring the next generation of sales leaders. His frameworks for maintaining deal velocity while navigating market changes have been adopted by organizations across cybersecurity, AI, and enterprise software sectors. Now based in Mumbai, Pratyush holds an MBA from Indian School of Business, Hyderabad and an engineering degree from Thapar University, Patiala. When not closing deals or mentoring sales teams, he can be found writing sales reflections that his team occasionally mistakes for quota relief appeals.