About The Book

Not only does 80% of new business fail within the first four years, 60% of businesses never make a profit. It means that fewer than half of all businesses are profitable. The book does not only recount reasons why new businesses fail, it provides the nuts and bolts of what it takes to prevent those failures to succeed. Failure in business is easy, but when you take care to prevent it success happens- all things being equal.

Most of these mistakes why businesses fail are obvious, yet people keep falling into them repeatedly. Most people do not know how to think through the various pillars that make new businesses to stand firm. And the very key points you are neglecting could cause your business to run down and you will wonder

why. The authenticity of the information packed in this book is validly justified by research, direct observations and interviews of men and women who are in the best position to ascertain the validity of the points identified.

But why do 80% of every new business fail within the first four years? This reality is true irrespective of the economy or environment you operate. The uncommon knowledge and information to avoid this business pitfall are explained in a clear, short and simple way in this book. The points and ideas are concise, precise, and deeply revealing of the uncommon.

Businesses fail when the owner or operator is either ignorant or overlook critical factors he should be vigilant about. This book identifies 50 hidden reasons behind massive business start-up failure, and shows you intelligent ways to avoid them. Save yourself from bankruptcy and debt! Learn what you must never do, and those things you should start doing to see your business grow exponentially. Buy the book and you will find treasure in it.

About The Author

Ucheka Anofienem- Director, Skill Development Information System Ltd. helps business owners and organizations to expand their capacity to make money by using overlooked marketing and leveraging strategies. An Idea Creator; Breakthrough Thinker; Human Capital; and Business Development consultant.

A highly sought-after value-oriented business development strategist, an innovative marketer and impactful career trainer. Ucheka is skilled in knowledge and information transfer, and a delight as keynote speaker in seminars, conference and workshops. He is an excellent teacher that gives much more

value for money paid. He helps those that need concrete money-spinning, and cost-saving ideas to move their business to higher levels.

Since 1998, he has worked to create capacity building value for organizations and clients. Ucheka is a Document Development Specialist, Research Writer, Business Coach, and Author with over fifty published works. His first degree is in English and Literature, Master’s degree in International Law and Diplomacy from the Universities of Benin and Jos respectively. Contact: 234 (0) 8164746117, Email: ucheka1968@gmail.com