About The Book

Fishes love worm and that’s what you give to catch them. Give to your customers the value they love most and they will come to you and bring others along. Invest your resources to improve your customer experience and they will be moved to take over the marketing and announced you to the world around

them. The idea is to know how to impress and influence your customers so well by giving them value out of your services and products and they will be motivated to refer their circle of friends to you willingly.

Referral strategy is the cheapest and easiest ways to grow your business. When you care for your customers more than your competitors and show them in a loving way that you have their best interest at heart, they will take over the words of mouth marketing and do the publicity for you at no cost.

Just concentrate on knowing the satisfactory result-oriented outcome that they need from your business, then happily and professionally provide it for them. Focus on doing things that can endear them and make them see you as their trusted advisor that sees to their interest and they will be motivated to refer everyone they know that needs your service or product to your business. All these ideas are explained in this book.

Customer and client acquisition through referral strategy is the easiest, least cost-effective and best way to get patronage in business. Most people only implement this strategy passively, but if you understand the process, you can get almost 5-10 times what you are getting now at no cost.

You have heard it said that words of mouth advertising is the best form of advert. Referral strategy, if done correctly is self-perpetuating and the benefits are much. Learn the simple strategies to establish a profound reputation in the mind of your market audience, and the technique of tactically rewarding customers to become your mouthpiece and advocates.

The little things that make huge difference in business are well covered here in this book. As a marketing and research expert, Ucheka harnessed his years of experience to identify this often-overlooked cheap marketing and customer acquisition strategy. I guarantee you will find implementable ideas that has never occurred to you before. Please, look right up and press the buy button to get the book now.

About The Author

Ucheka Anofienem- Director, Skill Development Information System Ltd. helps business owners and organizations to expand their capacity to make money by using overlooked marketing and leveraging strategies. An Idea Creator; Breakthrough Thinker; Human Capital; and Business Development consultant.

A highly sought-after value-oriented business development strategist, an innovative marketer and impactful career trainer. Ucheka is skilled in knowledge and information transfer, and a delight as keynote speaker in seminars, conference and workshops. He is an excellent teacher that gives much more

value for money paid. He helps those that need concrete money-spinning, and cost-saving ideas to move their business to higher levels.

Since 1998, he has worked to create capacity building value for organizations and clients. Ucheka is a Document Development Specialist, Research Writer, Business Coach, and Author with over fifty published works. His first degree is in English and Literature, Master’s degree in International Law and Diplomacy from the Universities of Benin and Jos respectively. Contact: 234 (0) 8164746117, Email: ucheka1968@gmail.com