About the Book:

Becoming a parent is a whirlwind of joy, love, and... endless shopping lists! From bottles to booties, diapers to developmental toys, the choices are overwhelming, and the stakes feel impossibly high.

In Buy, Burp, Repeat, Astha Goyal—mom, entrepreneur, and multitasking guru—shares her firsthand experiences and research-backed insights to help you navigate the maze of baby products. This practical, no-nonsense guide breaks down what you truly need, what you can skip, and how to prioritize without breaking the bank.

From smart shopping tips to budgeting hacks, this guide is packed with everything you need to make informed decisions about baby essentials—without sacrificing your child's comfort or well-being.

Whether you're a first-time parent or looking to refresh your approach, Buy, Burp, Repeat empowers you to focus less

on shopping and more on cherishing those

precious first moments with your little one.

Because when it comes to baby gear, you've got

this—and we've got your back.

About the Author:

Astha Goyal is a mother, entrepreneur, and author who left a decade-long career as a senior manager at a leading multinational to follow her passion for helping others and creating a meaningful impact —her true ikigai. She is the CEO and co-founder of Abra Ka Dabra, a startup dedicated to fostering a circular economy by promoting the reuse of second-hand items.

Motherhood has profoundly shifted Astha's perspective, inspiring her to draw from her personal and professional journey to support and uplift others. Writing a book has always been a dream of hers, and she is thrilled to embark on this new chapter with the publication of her debut work.

Astha holds a master's degree from IIIT-B and resides in Bengaluru, India, with her husband and one-year-old son.